Build the fanbase that funds your next era—not just the next drop.
Artists do not plateau because the art slows down. They stall when their fanbase is treated like a mailing list. We engineer ecosystems where superfans feel seen, social becomes a door—never the destination—and every release is fuel for recurring revenue.
Direct-to-fan infrastructure live in under 90 days
Retention and revenue metrics that satisfy finance and delight superfans
Culture-led campaigns guided by real supporter data, not algorithms
Fan relationships > follower counts
We transform your listener data into a living growth platform—spanning messaging, memberships, and experiences your artists can feel in the room.
- Blueprints for email, SMS, and community channels that feel human
- Integrated tech stack so every supporter journey is tracked and optimised
- Campaigns crafted to turn buzz into lifetime value
What we unlock
Make every touchpoint count—and keep the upside.
Fanbases are assets. When you own the data, the relationship, and the offer, you own the future. We combine culture, community, and conversion so your most passionate supporters stay close and spend often.
16% YoY
growth in direct-to-fan revenue
MIDiA Research, 202380% ↑
superfans spend more than casual listeners
Luminate, 2023$1B+
paid directly to artists on Bandcamp since launch
Bandcamp, 20243x Streams
superfans generate 300% more repeat plays
Chartmetric, 2024From viral storytelling to recurring revenue systems.
We guide your team from insight to execution with programs that activate fans at every layer of loyalty.
Create viral moments
Engineer fan-fueled moments that spark shareability and convert attention into measurable growth.
- Narrative campaigns that mobilise superfans and collaborators
- Content seeding playbooks that amplify reach beyond the algorithm
- Surprise-and-delight tactics that keep your core community buzzing
Own your revenue flywheel
Design memberships, drops, and experiences that keep direct-to-fan income recurring and predictable.
- Membership tiers and VIP backrooms your top 5% happily pay for
- Limited drops with engineered scarcity and waitlists
- Retention sequences that turn one-off buyers into patrons
Audience intelligence & segmentation
Know exactly who is primed to invest, attend, or advocate—and automate the right invite at the right time.
- Zero-party data capture across every touchpoint
- Clarity on spend levels, location clusters, and superfans-in-the-making
- Automated nurture journeys that feel personal, not spammy
Direct messaging ecosystems
Build high-converting email, SMS, and Discord flows that feel like conversations—not campaigns.
- Onboarding sequences that introduce the world and convert new listeners
- Tour launch and release cadences mapped to fan behaviour
- Signals to alert your team when a fan is ready for a higher-ticket offer
Premium fan experiences
Design IRL and digital touchpoints that justify premium pricing and deepen loyalty season after season.
- Listening salons, pop-ups, and backstage rituals your A-list fans share
- Interactive livestreams with layered exclusives and community co-creation
- Post-event retention that keeps momentum after the lights go down
Insight-led growth sprints
Work in focused sprints that map metrics to meaning so you can reinvest in what moves culture and revenue.
- 90-day growth dashboards with clear leading indicators
- Weekly experiments to test offers, bundles, and narratives
- Actionable retros so your team scales the wins and shelves the noise
Stop renting reach. Start owning relationships.
Social media is incredible for discovery—but discovery is not devotion. We help you convert fleeting scrolls into a community that shows up, shares loudly, and funds the art.
Where artists get stuck
Most teams fire off the same email blasts and merch drops, hoping something sticks. The result? Fatigued lists, stale offers, and superfans who feel ignored.
- Emails centred on sales, not story or access
- One-size-fits-all merch with no emotional hook
- Data living in disconnected tools—no real signal on who is ready to buy or host a pop-up for you
Social media is a tool—not the destination
Algorithms reward quick hits, not long-term relationships. A social-first strategy keeps you chasing virality while platforms take the data, the reach, and the revenue.
- When you do not own the audience, you rent your future from someone else
- Direct-to-fan channels convert 3-5x higher because context and trust already exist
- Social becomes the top of funnel that feeds a thriving community you control
Proof that direct-to-fan is smarter revenue
Direct-to-fan income keeps accelerating: MIDiA reports 16% growth year over year, Bandcamp has paid artists more than $1B directly, and the Data & Marketing Association cites a $36 return for every $1 invested in email. When you own the relationship, you own the margin—and the freedom to create on your terms.
Strategy, execution, and measurement in one motion.
You get a partner that obsesses over the craft, understands the data, and stays in the trenches with your team until the plan is humming.
Fanbase Intelligence
We audit your existing lists, socials, merch, and offers to surface what is working, who your advocates are, and where the leaks live.
Experience Design
Co-create campaigns, offers, and community rituals that make fans feel seen—and map them to measurable revenue objectives.
Launch & Scale
Activate the ecosystem with creative, automation, and reporting. Then we iterate fast: amplify what converts and expand what delights.
Access the invite-only roster.
We onboard a limited number of artists each quarter to ensure every fanbase gets bespoke attention. Share your details below and we will reach out if there is a fit for the next cohort.